April Fools’ Day is on a Sunday and on Easter this year, which isn’t the best scenario for all the thirsty brands looking to get their pranks into the weekday news cycle. Based on my email inbox, many of the brands have settled on the same workaround: Just start their jokes early.
[ A horde of thirsty brands launched their April Fools’ Day jokes early ]
As of the Wednesday before April Fools’, brands had already launched a fake beer line, a study pillow and a salon that makes you look like your dog. April Fools’ Day can be clever on the Internet — but it has also, increasingly, become a day where your social media feeds are flooded with on-brand corporate pranks, pleading for your retweets. A few brands are trying to grow their power by collaborating, which is worrying.
Here’s our list of all the 2018 April Fools’ Day online pranks, which we’ll update throughout the day. As we update, newer entries will be added to the top of each category.
Tech company pranks
Fake cryptocurrencies
- Tumblr isn’t launching a cryptocurrency called Tumblcoin
- Houzz isn’t launching a cryptocurrency called “HouzzCoinzz”
- Sam’s Club isn’t launching a cryptocurrency called “bulkcoin”
- Hpnotiq, the liquor company, isn’t launching a cryptocurrency called Hpno-Currency
Pet-themed pranks
Fake news
Viral pranks on kids
Miscellaneous brand pranks
Brands collaborating
This post, originally published at 6:49 AM on April 1, has been updated and will continue to update through the day.
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