The thoughtful tweet by the owner's son, showing his father's disappointment at an empty shop, transformed it into a packed house with lines out the door.
The community came out and rallied behind the shop as customers completely bought out all of the donuts and kolaches.
Several festival goers from South by Southwest made the drive just to help support the local business.
Twitter itself even made a visit to the donut shop Monday morning, and is covering the tab on all visitors' donuts for the rest of the day.
ABC13 Eyewitness News got the opportunity to talk to Billy By, the son of the donut shop owners and the one responsible for the viral tweet. Here's what he had to say.
If you'd like to try Billy's Donuts, they are located at 7022 Highway 6 Suite 800, Missouri City, Texas. Their hours are 5 a.m. to 12 p.m. on Monday through Friday. On the weekends, they're open from 5 a.m. to 1 p.m.
Dude it was really busy when I went too!! His mom was talking about how she usually knows how much to make in a day but today she didnt expect the turnout😭😭😭 and the boudin kolaches are SO good pic.twitter.com/tBKbTCI9ZQ
— maleeha (@femaleeha) March 10, 2019
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