State of the industry
As we mentioned yesterday, we just published our 75th annual Ad Age Agency Report. But wait! There’s more! We dug into the archives to create a 75-year agency timeline. Check it out here.
Have a Coke and enjoy
Factoid of the day: The iconic Coca-Cola logo is written in something called Spencerian script, after a form of penmanship that came into vogue in the mid-19th century.
Why do we mention it? This summer, Coke will add the word "Enjoy" in Spencerian script on packs of Coca-Cola and Coca-Cola Zero Sugar, “marking the first time a word other than the brand has appeared in the iconic lettering in the United States,” Ad Age’s Jessica Wohl writes.
Just briefly:
If you can’t beat ‘em…: “Marriott International Inc. is expanding its home-sharing business to the U.S., becoming the latest hotel operator to challenge Airbnb at its own game,” Bloomberg News reports.
Tracking changes: “Apple is tweaking its Safari browser (again) in a move bound to cause fresh headaches for marketers,” Ad Age’s George Slefo writes.
Swimsuit issue: Halima Aden appears in the Sports Illustrated swimsuit edition, “making history as the first Muslim model to wear a hijab and burkini in the magazine,” Sports Illustrated says. (Aden wrote on Instagram: “Don’t change yourself .. Change the GAME!! Ladies anything is possible!!!”)
Ad of the day: Ikea is well aware that you sort of hate going to Ikea. (Drag your kids there and you’re asking for a meltdown.) In the U.K., Ikea’s cute cartoon campaign called "We Love the Things You Hate" shows "a series of different services that Ikea can provide—like furniture assembly, delivery, car rental and childcare—that could transform your experience of shopping at the store,” Ad Age’s Alexandra Jardine writes. Check it out here.
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