Just briefly:
Breakup: When agency FCB decided to walk away from longtime client Nivea, the move followed “a rocky few years that have included three incidents where the brand was criticized for ads seen as racially insensitive,” Ad Age’s Jack Neff and Lindsay Rittenhouse write.
GTB: WPP’s Ford-dedicated agency GTB suffered a blow nine months ago when it lost significant pieces of the automaker’s business. Now GTB is getting a new CEO, Digitas executive Robert Guay. Read more by E.J. Schultz in Ad Age.
Publisher’s Brief: Ad Age’s Simon Dumenco has the latest in the publishing world, including longtime W magazine editor Stefano Tonchi suing the publication's owner after he was dismissed. Read all about it here.
ICYMI: Who is Miguel Patricio, Kraft Heinz’s incoming CEO? As Anheuser-Busch InBev global chief marketing officer, Patricio was “credited with building a culture that values creativity, a major shift for a company that had long been pigeonholed as a shrewd financial operator,” Jessica Wohl writes in Ad Age. Bonus: Patricio’s apparently a good cook.
Number of the day: The first evening of Democratic presidential debates averaged 15.3 million viewers across NBC, MSNBC and Telemundo, according to Nielsen live-plus-same-day data. Ad Age’s Anthony Crupi writes that the number is just shy of the 15.8 million who watched the first Democratic debate in 2015.
Ad of the day: Procter & Gamble has a new spot out that looks at the unconscious biases black men confront every day. As Ad Age’s Ann-Christine Diaz writes, the ad shows a black man going about his day, and how “shopkeepers hesitate when he looks at their wares, [and] diner patrons seem to think twice about sitting down when they see him.” The spot is called “The Look.” The ad, by creative collective Saturday Morning, follows P&G’s award-winning film “The Talk.” Geoff Edwards, a co-founder of Saturday Morning, says the goal is “to urge people to have an honest conversation and not pretend that unconscious bias doesn’t exist.” Watch the spot here.
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