The broadloom collection debuts with all-natural fibers.
Dalton, Ga. – Kaleen Rugs is heading westward this season with two new programs for launch at Las Vegas Market.
Looking to expand the scope of its flooring options, the company is launching its first broadloom product. The name – “Pure Life” – speaks to the offering’s 100% all-natural fiber construction, inspired by “the growing desire [among shoppers] to put all-natural and organic products in [their] homes,” explained chief operations officer Monty Rathi.
When developing the line, Kaleen researched the marketplace’s existing category options as well considered customers’ shifting preferences.
“We found very few products that are genuinely 100% all-natural,” Rathi observed.
A niche was born for Kaleen, he said.
“We have invested much time getting our latex right and, of course, creating beautiful Kaleen designs that don’t exist within this category. Our initial launch was at Domotex earlier this month, where we introduced 25 new styles, which will be on display in our Las Vegas showroom and the International Surfaces Event happening at the same time as Vegas Winter Market.”
Hilary Farrr’s run line spans spans six collections .
Another highlight this season is the West Coast debut of the Hilary Farr Designs area rug program, which made its debut in October at High Point Market. It spans six collections comprised of both handmade indoor and outdoor-friendly qualities:
- Global Altitudes spans 14 styles inspired by clouds and the sky view of a glacier. These rugs are machine-made in a high-low texture of olefin blended with shrink polyester.
- Knotted Earth is hand-knotted of wool in India and includes 13 distressed-styled rugs.
- Peranakan Tile comprises 11 rug styles hand-tufted of recycled PET polyester and available in both bright and muted colorways.
- Flora Fantasies’ five rugs are hand-tufted in abstract flower looks that take their cues from nature’s bouquet.
- Critter Comforts includes nine jacquard-loomed polyester and chenille blends rugs featuring butterflies, scarab beetles and other bugs affectionately interpreted in jacquard-like looks and flattering color schemes.
- Forever Fauna is also jacquard-loomed of a polyester ad chenille blend, and features giraffes and zebras in motion.
To date, customer response for the line – made in collaboration with the HGTV co-star of “Love It or List It” – “has been extremely positive. We feel that our customers love her designs and that they bring something unique to the industry,” Rathi said.
Also on the roster for market launch is the introduction of 100 new rugs, including: several upscale hand-knotted collections; two new outdoor rug collections; fresh design additions to popular existing lines; and five new machine-made collections to the product roster.
At its showroom in C-407 of the World Market Center – which will be open daily during market, Jan. 26-30, Kaleen Rugs will host a complimentary lunch for its customers, colleagues and friends on Jan. 26, 27 and 28, as well as daily cocktails, “including our famous Bloody Marys.”
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