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Born in a home office, Strut Creative has grown into international player - Calgary Herald

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Many people have experienced working from home for the first time, but not Aaron Salus and Natalie Selinger, who founded Strut Creative 20 years ago in Selinger’s spare bedroom.

Today the company is housed in attractive space on the ground floor of the office building on the corner of 2nd Street and 17th Avenue S.W., and has a staff of 20 serving local, national and international clients.

Strut worked out of space above Cafe Beano on 17th Avenue, in Kipling Square, in Sunalta, and in Inglewood before settling into its current location six years ago.

Selinger left for a time to raise a family but came back to the company as a much-needed operations manager in 2008. By that time, Salus was joined by two new partners; managing director Chris McPhail and creative strategist Russ Bugera.

The staff has been used to working remotely with clients — it’s now second nature to hold meetings, make presentations and be involved in brand strategy workshops with clients — they just never could have imagined it would become a way of life overnight.

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