In the Wall Street Journal (behind paywall) on December 9, there was an op-ed entitled “Elon Musk Slashes Bureaucracy, Giving Twitter a Chance to Soar” by Rob Wiesenthal, a financial executive with a career in the music and banking industries. Here’s what he has to say about middle management:
Redundant managers, along with managers who have opaque responsibilities, are in essence professional critics. Kenneth Tynan said, “A critic is a man who knows the way, but can’t drive the car.” While corporate execs typically can’t drive the car, they do have a time-tested path to success at big companies: Don’t do anything. Simply critique others’ attempts to do something. Don’t initiate any projects that have any risk of failure or embarrassment. And always stay close enough for credit but far enough from blame. That’s the road map for job security, but not for innovation.
By eliminating layers of management and proactively asking executives who prefer the warm womb of corporate indecision to leave and bringing in tested and trusted engineers and executives loyal to him, Mr. Musk will be able to move fast, get things done, and eliminate corporate waste.
It looks to me like Mr. Musk is doing just that — I joined Twitter a couple of weeks ago, and things work well. Musk even finds time to respond to questions in real-time, and I find that refreshing. If the site is suffering at all from the lack of layers of management, I haven’t seen it.
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