MCDONALD'S fans are racing to their nearest location for a brand new treat as the year of walking taste bud Grimace descends upon us.
The fast-food brand is honoring its mascot's birthday with a $15 meal that comes with delicious classics and a limited-time purple milkshake that could sadly give you a face to match the character's name.
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McDonald's consistently collaborates with huge stars to roll out limited-time treats that always spark a social media storm.
Hip-hop fans celebrated when they could recreate Cardi B and Offset's date night meal this Valentine's Day.
Even BTS stans managed to log off Twitter long enough to try a now-infamous sauce that can be purchased for $25,000 on eBay.
This summer, however, McDonald's decided to give the fanbases a break and kept it in the family.
On Monday, the store began serving the Grimace Birthday Meal which includes either a traditional Big Mac or 10-piece McNugget with fries and a medium Grimace's Birthday Shake.
Grimace has always stood out as a mascot to me for being starkly different from the rest of the cast, with one top manager saying that he's the physical representation of "food tasting good."
When I caught wind that this paunchy piece of purple would finally get his time in the limelight, I ran, not walked, to my nearest McDonald's which happens to be outside Times Square in New York City.
As soon as I walked in, I could tell the energy was electric.
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The four-foot-eleven middle-aged women working behind the counter clearly had a new lease on life and couldn't help but giggle in their new purple Grimace tees.
I asked one of them if the meal had been popular and she assured me that not a moment went by without one flying off the shelf, getting me excited to give it a try.
I paid my $15, stepped back, and just moments later was called back to collect my sweet reward.
My mind? Racing. My heart? Pounding. I practically blacked out while walking back to the safety of our office where I would get to taste the spirit of taste itself.
First things first, I reached for the classics.
Stupidly, I didn't clarify which sauces or entrée I would get, so they threw me some McNuggets and BBQ sauce, which is a safe bet indeed.
The chicken nuggets were as delicious as ever and provided that perfect nostalgic flavor that can only be captured in a bell, bone, boot, or ball form.
As for the fries, I mean what can I say that hasn't already been said? I only wish I washed it down with a stinging Sprite that could leave a Victorian child with fatal injuries.
Finally, the moment I was waiting for had arrived. My throat was dry. I took a long look at the condensation beading on the plastic cup and gulped. I was scared of what might come.
Nevertheless, I bravely took a sip for Grimace and immediately was smacked with sweetness.
According to McDonald's, the shake has a berry and vanilla flavor, but the fruitiness was drowned out in a loose saccharine pool of cream.
There was a yogurt quality to the treat that I did enjoy, but overall I couldn't manage to get more than a few sips down without needing a break.
Overall, I feel that, while indeed a fun experience, I will not be returning for another Grimace Birthday Shake. Diabetes runs in my family.
While my palate can be a bit sensitive, others on TikTok were obsessed with the treat and said it tasted like a delicious fruity cereal.
"Idk how to explain the taste but it kinda slaps," one person wrote in a video.
Another said: "The new unicorn frap."
"GIVE ME THE BLOOD OF GRIMACE," wrote a third disturbed TikToker.
Like many other McDonald's deals, this product will only be available as long as products last, so make sure to grab a shake before the seat of Grimace is empty.
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